All about Search Engine Optimization
SEO, or search engine optimization, is the process of improving the visibility and ranking of a website or web page in search engine results pages (SERPs). It is a means of increasing organic traffic to a site by improving its visibility and click-through rate (CTR).
There are many factors that contribute to SEO, including on-page content, off-page factors such as link building and social media engagement, and technical aspects such as site speed and mobile responsiveness. Auckland businesses need to focus on all these elements to ensure their website is visible and attractive to potential customers.
Image Source:Google
On-page content is perhaps the most important factor in SEO. This refers to all the text and other content on a website, including the title, headings, and meta tags. The content must be well-written and keyword-rich to attract attention from search engines and searchers alike. It should also be informative and relevant to the target audience.
Off-page SEO factors are those that take place outside of the website itself. Link building is one of the most important off-page SEO activities. This involves getting other websites to link back to your site, which helps improve your site's authority and visibility. Social media engagement is also crucial for off-page SEO; sharing your content on social media platforms such as Facebook can help get more eyes on your site.
Technical SEO encompasses all the behind-the-scenes aspects of a website that can impact its ranking. These include site speed, mobile responsiveness, and indexation.